Hey, I'm so glad you like my stuff. I've been a fiction writer for a long time, so I think I'm always thinking about how to make things interesting and engaging. Most of my articles on here were originally on my newsletter, which I started as a sort of journal/record of my thoughts. I thought it'd be cool to follow someone as they learned and explored different topics and grew as a person. When I put them on Medium I usually give them a catchier/clickbaity title but don't really change them other then that.
One thing I do is whenever I want to write about coffee or branding or something that's been done a thousand times I ask myself how I can approach it in a new way. Not in a dumb clickbaity way, but really going down into the bones of it from a different perspective. Just off the top of my head... if I want to write about social media or the Internet, maybe I could imagine what it'd be like if Catherine the Great organized a coup on Signal. Or how will the Internet look a thousand years from now? Or in an alternate universe if it was used by demons and angels? (For some silly examples) I usually find new insights about things that way because it forces you to look at it differently.
I'm not sure if I'm allowed to link outside medium? But I have a few articles about writing on Litreactor, like this one: https://litreactor.com/columns/access-your-subconscious-for-better-writing
And one on my website: http://www.autumnchristian.net/how-to-write-sentences-sharp-enough-to-slice-the-shadow-off-the-moon/